Scaling Luxury Women's Western Wear Across India & UAE
Zabella Official is a luxury women's western wear brand focused on occasion-led fashion and aspirational styling. The brand operates across domestic and international markets with a strong emphasis on maintaining premium positioning.
The Challenge
Zabella was facing rising acquisition costs and difficulty scaling profitably at a luxury price point. Performance dropped whenever budgets were increased, and the brand needed a way to grow without relying on heavy discounting.
The Approach
Audience Segmentation
We segmented audiences based on purchase intent, engagement depth, and product interest to avoid low-quality traffic and protect AOV.
Retargeting Structure
A multi-layer retargeting funnel was built for product viewers, add-to-cart users, and past purchasers, with messaging focused on craftsmanship and occasion relevance.
Catalog & DPA Optimisation
High-performing SKUs and occasion-based collections were prioritised through optimised product catalogues and dynamic ads.
International Localisation
After testing the US and UAE, the UAE emerged as the strongest market. Budgets were fully reallocated and scaled aggressively, especially around Eid shopping behaviour.
Influencer-Led Content
Influencer creatives aligned with the brand's aspirational aesthetic supported both prospecting and retargeting efforts.
“Luxury e-commerce can scale profitably without frequent discounts when performance strategy and brand positioning work together.”
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