Driving 500% Revenue Growth Through Funnel & Launch Optimisation
Dua Beauty London is a multi-category beauty brand operating across cosmetics, skincare, and hair extensions, with a strong community presence in the UK and African markets.
The Challenge
Despite strong demand, Dua Beauty London struggled with extremely low website conversion rates and weak customer retention. Traffic existed, but the funnel was leaking revenue at multiple stages.
The Approach
Funnel Optimisation
Product pages, landing flows, and checkout were optimised to reduce friction and align ad messaging with on-site intent.
Performance-Led Product Launches
Each product launch was treated as a revenue moment, supported by structured Meta campaigns and real-time optimisation.
Community-Driven Positioning
Campaigns leaned into authenticity, cultural relevance, and real-use scenarios rather than generic beauty messaging.
Channel Focus
Meta emerged as the primary scale channel, supported by Google, Amazon, and CRM for retention and intent capture.
“Fixing fundamentals and pairing them with performance-led launches can unlock exponential e-commerce growth.”
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