↓25–35%
CPL
↑40%
Lead Quality
80–120
Monthly Leads
Google + Meta
Top Channels
Pegasus Group is a premium real estate developer offering luxury villas, off-plan, and ready-to-move projects across Dubai and the UAE.
The Challenge
The issue wasn't lead volume — it was lead quality. Sales teams reported poor intent, low follow-through, and wasted effort on unqualified inquiries.
The Approach
Audience Segmentation
Campaigns were segmented by income level, geography, and buyer intent to focus on serious buyers only.
Lead Quality Filtering
Qualifying questions were introduced within lead forms to filter low-intent inquiries before reaching sales.
Project-Wise Campaigns
Each project had its own campaign structure with messaging aligned to location, lifestyle, and long-term value.
Luxury-Focused Creative
Messaging prioritised trust, credibility, and lifestyle over urgency or mass-market tactics.
“High-quality leads come from precision, not volume — especially in luxury real estate.”
Need better-qualified leads, not more leads?
Let's discuss your growth goals.